Kicking off Women's World Cup!

On-the-ground coverage of the #SheBelieves Cup

It’s kick-off time!


The 2019 FIFA Women’s World Cup is now just a few months away! And in the lead up, the United States Women’s National Team hosted their 3rd annual #SheBelieves Cup tournament which featured matchups between USA, Japan, England and Brazil. Minute Media’s 90min had the opportunity to have first-hand, on-the-ground coverage by our video team spearheaded by Ben Haines. Our dedicated team followed each stage of the journey, starting in Philadelphia followed by Nashville and culminating in Tampa.


Our goal with our #SheBelieves tournament coverage, and all our female football coverage, is to showcase the power that a brand can bring to the table in support of women in sports. We aim to not only champion the women of today, but to empower the women of tomorrow. While this includes a focus on the USWNT as defending champions, it also includes all female athletes on a global perspective.


See some behind-the-scenes footage here!


Our coverage of the #SheBelieves Cup spotlighted some of the inspirational stories within female soccer with highlights including:


  • Interviews with notable football personalities such as:
  1. Alex Morgan (USWNT)
  2. Megan Rapinoe (USWNT)
  3. Phil Neville (England’s Women’s Head Coach)
  4. Steph Houghton (England)
  5. Alexi Lalas (Former USMNT Player & Fox Sports Analyst)
  • She Believes-themed articles written in the 1st person by some of the leading figures in women's football:
  1. Jacqui Oatley: ITV Sport Broadcaster
  2. Jordan Nobbs: Arsenal and England Football Star
  3. Jo Tongue: Director of Women in Football and CEO of Tongue Tied
  • On-the-ground, real-time tournament coverage via Instagram Stories


And this is just the beginning of 90min’s WWC coverage! Be sure to follow along via our social media accounts @90min_Football and @Minute_Media in the coming months.

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