We Power the World’s Most
Passionate Storytellers

Founded in Israel in 2011, Minute Media’s portfolio now consists of 6 global sports and entertainment brands - all of which are powered by Minute Media’s proprietary publishing platform. This technology is also leveraged by third party publishers, powering their digital content destinations while servicing their business and operational needs.










Publishing Platform

Our Values

We’re Fanatical

Our love for sports, culture & technology ignites the passion for everything we do. We aim to deliver the best experiences for fans globally, because at the end of the day...we are the fans!

We Win Through Creativity

We are determined to find creative solutions across all job functions, taking bold risks and using every challenge as an opportunity to learn, innovate and push the boundaries

We Get Shit Done

We are relentless about execution and pride ourselves on shifting quickly from decision to delivery. Our can-do attitude, focus and willingness to take ownership drives our success and ability to scale

We Embrace Openness 

We encourage open dialogue and transparency across all levels and teams. We empower our people to share their differentiated opinions and provide direct, yet compassionate feedback

Culture is our Core

Our biggest advantage is our culture. We are diverse and global, yet feel connected and local. We play together on and off-the-field and make sure to have a little fun along the way!

Our Management

Asaf Peled

Founder & CEO

Rich Routman

President & CRO

Sharon Weiss


Zeev Rozov


Andrea Fairchild


Matan Har


Andres Cardenas

Global Head of Footbal

Chris Bernard

SVP, Athlete Marketing

Liat Shahar

Chief People Officer

Dan Ben Adi

EVP, Finance

Our Leadership Team

Alex Giacon

Sr. Director, Global Brand Partnerships

Alex Rose

SVP, Athlete Strategy & Partners

Amanda Kaye

VP, Integrated Marketing

Betsy Cohen

VP Product, FanSided

Boris Kalim


Brad Morin

VP, Content Operations

Brian Goldfarb

Editor-In-Chief, 90min

Carl Scott

Head of Content, The Players' Tribune

Chad Payne

VP, Legal & Business Affairs

Courtney Burgess

VP, Brand Partnerships

Daniel Markovits

Head of Growth

David Duffield

Head of Sales

Eddy Kiselman

VP, R&D Platform

Erin McCarthy

Editor-in-Chief, Mental Floss

Fabio Sa

General Manager, Brazil & LATAM

Galia Ellinsky

Global Head of Operations

Harris Freedman

VP, Digital Marketing

John Riley

SVP of Sales

Lynelle Jones

VP, Global Marketing

Max Garofalo

VP, Brand Partnerships

Noy Atias

VP, Strategic Partnerships & Solution Engineering

Patrick Allen

VP of Content, FanSided

Philip McLeod

VP, Corporate Development & Strategic Finance

Priyesh Patel

VP, Publisher Business Development

Shani Merdler

VP, Product

Sherzod Rizaev

Head of Commercial Operations

Tamar Arad-Maoz

General Counsel

Tom Webster

Global VP, Demand & Business Development

Tomer Cohen


Vittorio Adrianus

Head of Digital Content, APAC

Yoni Adi

VP, Commercial Innovation

Zachary Best

General Manager, FanSided

Our Offices

New York

Los Angeles



Tel Aviv




São Paulo

Our Investors

We are well capitalized by highly supportive financial and strategic investors including:

We Are Always On The Lookout
For Amazing People

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